Privacy Policy

Little Beacon is operated by Little Beacon Ltd, a company registered in England and Wales (Company number 16784867). Our registered address is available on request. You can contact us at [email protected].

We may collect the following personal data when you use our website or services:

• Your name and email address (when you join our waiting list)
• Your child's age (optional, provided voluntarily)
• Device and usage data collected automatically via cookies and analytics
• Location data associated with a child's Little Beacon device (only when the device is in use and a call is placed)

We use the data we collect to:

• Send you updates about Little Beacon and your place on the waiting list
• Notify you of your exclusive launch discount
• Improve our website and services
• Provide the core functionality of the Little Beacon device (live location sharing between child and parent/guardian)
• Comply with our legal obligations

Little Beacon is a product designed for children, and we take children's privacy extremely seriously. We do not knowingly collect personal data directly from children. All account registration and data collection is performed by a parent or guardian. Location data from a child's device is shared only with the parent or guardian account linked to that device, and only when the child initiates a call.

We process your personal data on the following legal bases:

• Consent — for marketing communications and optional data such as your child's age
• Legitimate interests — for analytics and improving our services
• Contract performance — to fulfil your order and provide the Little Beacon service
• Legal obligation — where required by law

We use cookies to analyse website traffic and optimise your experience. You can accept or decline non-essential cookies via the cookie banner when you first visit our site. Essential cookies required for the site to function cannot be disabled.

We use Google reCAPTCHA to protect our forms. reCAPTCHA collects hardware and software information and sends it to Google for analysis. Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.

We do not sell your personal data. We may share data with trusted third-party service providers who help us operate our website and services (for example, email delivery, analytics, and payment processing). All third parties are required to handle your data securely and in accordance with applicable law.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Waiting list data will be deleted within 12 months of the product launch if you have not made a purchase.

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data ("right to be forgotten")
• Object to or restrict processing of your data
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the ICO (ico.org.uk)

To exercise any of these rights, please contact us at [email protected].

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this policy periodically.